Many people struggle with pages on their site that say the same thing. Because of these pages, search engines such as Google will often rank your site lower and not allow your site the traffic you need.
This tool is designed to help those people in the process of Search Engine Optimization. By creating a template with numerous variables, separate content blocks that say similar things can be generated and used on the pages of your site. Search engines will look at these separate pieces of content and assume that they are different because of their different wording, but when a real person looks at it, they will be able to understand your meaning every single time.
As the developer of another site, ControlMyPests.com (No longer exists), which has a 50 page directory, this tool is especially useful. By pulling state specific variables from off the web and combining it with this tool, I can generate content that is meaningful to the end user and ranks me higher in common search engines.